Current:Home > MyChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Wealth Legacy Solutions
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
SignalHub View
Date:2025-03-11 01:33:23
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (732)
Related
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Nashville council rejects proposed sign for Morgan Wallen’s new bar, decrying his behavior
- Viral Four Seasons baby takes internet by storm: 'She's so little but so grown'
- Justice Department says illegal monopoly by Ticketmaster and Live Nation drives up prices for fans
- FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup
- How does the Men's College World Series work? Explaining the MCWS format
- TNT will begin airing College Football Playoff games through sublicense with ESPN
- National Folk Festival to be held in Mississippi’s capital from 2025 through 2027
- Grammy nominee Teddy Swims on love, growth and embracing change
- Harvard holding commencement after weekslong pro-Palestinian encampment protest
Ranking
- Former Syrian official arrested in California who oversaw prison charged with torture
- Family still looking for answers after SC teen, unborn child found dead: Here's what we know about Maylashia Hogg
- Butter Yellow: Spring/Summer 2024's Hottest Hue to Illuminate Your Wardrobe & Home With Sunshine Vibes
- Sherpa Kami Rita reaches summit of Mount Everest for record 30th time and second this month
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Colorado the first state to move forward with attempt to regulate AI’s hidden role in American life
- Former University of Arizona grad student found guilty of murder in campus shooting of professor
- Graceland sale halted by judge in Tennessee after Elvis Presley's granddaughter alleges fraud
Recommendation
Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
ESPN, TNT Sports announce five-year deal to sublicense College Football Playoff games
5 dead and nearly 3 dozen hurt in tornadoes that tore through Iowa, officials say
Red Lobster closings dot the country. We mapped out where all 99 are located.
Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
UPS worker tracked fellow driver on delivery route before fatal shooting, police say
Family of New Jersey woman last seen in 2010 prepares for funeral after remains found in river
NBC tabs Noah Eagle as play-by-play voice for 2024 French Open tennis coverage